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Media Kit - Demographic Profile
Our recent survey (Winter 2003) found that users of our site tend to be young, single and female. They are experienced Internet users who access the Web for social, education, news and entertainment purposes. Shopping and purchasing online are also a big draw. Popular expenditures includes books, music, travel, clothes and software. (See chart below for details).
Visitor Snapshot
- 83% of visitors are female
- 85% are between the ages of 20 and 54
- 66% are single; 34% are married or engaged
- 33% report a household income of $50K+ (one in seven have a HHI of $75K+)
Visitors Are Experienced Online
- 2.7 years (average) using the Internet
- 76% of visitors access Lovingyou.com primarily from home
- 65% have made an online purchase in the last six months
- 75% plan to purchase a product or service online in the next 6 months
- 84% said that Lovingyou.com had some influence over the purchase decisions
- 40% of visitors said their main reason for visiting Lovingyou.com is to find ideas and gifts for their relationship
Source: Lovingyou.com, Inc. Visitor Profile Survey Conducted by Advantage Business Research. Total number of respondents: 3,202 & Lovingyou.com, Inc. Visitor Profile Survey Winter 2003. Total number of respondents: 2,000
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